In appreciation of your military service, Honda is offering you $500 toward any new Honda automobile when you finance or lease through Honda Financial Services (HFS). $500 to be used as down payment assistance through Honda Financial Services.
This offer applies to eligible active-duty and reserve personnel in the U.S. Military and their spouses. A valid Military Leave and Earnings Statement (LES) is required as proof of eligibility (see reverse for details).
The Military Appreciation Offer can be used toward the purchase or lease of any new Honda automobile using a valid Honda APR, Honda Leadership Lease, or Honda Leadership Purchase Plan program through HFS (excludes Zero Due at Singing Lease program). To be eligible for this offer, you must meet certain credit criteria established by HFS, and the vehicle must be eligible for new vehicle rates.
To take advantage of this specials offer and obtain complete details, print this certificate and stop by your local Honda Dealer.
To find your local Honda Dealer, simply click on the Dealer Locator link at www.Honda.com.
The certificate expires on March 31, 2014.
Eligible customers must meet the following conditions at the time of purchase:
This offer can be combined with all other Honda Financial Services programs, except the Zero Due at Signing Lease program.
NOTE: During the term of the retail installment finance contract or lease with Honda Financial Services, the Buyers may not take their vehicle outside the United States without the prior written consent of Honda Financial Services. During the term of the retail installment finance contract or lease, Buyers must notify Honda Financial Services immediately of any change in Buyer’s address.
Honda is the highest ranking mass-market (non-premium) brand for the second consecutive year and fifth among all industry nameplates in J.D. Power and Associates' Initial Quality Study (IQS) for 2012, American Honda Motor Co., Inc. announced today.
Honda auto plants also earned two plant assembly line awards for quality performance, with Line 3 of the Honda plant in Suzuka, Japan earning the top Platinum Award. The Marysville, Ohio auto plant Line 1 earned the Silver Plant Quality Award in North America.
The Honda and Acura brands achieved the best scores in their histories of the current generation of IQS. The Honda brand held onto its position as the highest performing mass-market brand by improving on its industry-leading score of a year ago, and for the fourth straight year overall. The Acura brand also improved and ranks sixth among all nameplates.
The all-new 2012 Honda CR-V earned the highest score in the compact crossover SUV category, while five other Honda models finished second in their respective segments. In fact, the Accord (midsize car), the Odyssey (minivan), the Crosstour (midsize crossover SUV), the Ridgeline (midsize pickup) and the Fit (sub-compact car) finished just behind the segment leader. Additionally, the Pilot ranked third, just behind the Crosstour, in the midsize crossover SUV segment. All of these models except the Fit are manufactured in North America using domestic and globally sourced parts. The IQS ranks vehicles based on a measure of reported problems per 100
vehicles (or PP100).
"For the second consecutive year our performance demonstrates our consistent commitment to deliver the highest quality for our customers," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "Thanks to the efforts of Honda associates in R&D, in manufacturing and in
sales, we were able to continue to improve quality performance in this key industry ranking."
In the manufacturing area, 2012 marks the second consecutive year that a Honda plant has earned the top assembly line award globally. The 2012 J.D. Power and Associates study recognized the Suzuka, Japan plant, Line 3, as the only global Platinum Award, for production of the Honda Fit and CR-Z.
The Marysville, Ohio plant, which celebrates its 30th anniversary this fall, earned a Silver Plant Quality Award for production of the Honda Accord and Acura TL and RDX. In 2011, Honda Manufacturing of Indiana, LLC earned the IQS Platinum Award.
The J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.
TORRANCE, Calif., April 5, 2012 – Honda has earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company’s Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.
American Honda’s Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. “We are honored to accept two awards that point so directly to Honda’s core tenets,” Mendel said. “With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”
“With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book’s 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.
In commenting about Honda’s 2012 Most Trusted Brand award, Kelley Blue Book’s kbb.com noted “Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.”
The editors of Kelley Blue Book’s kbb.com had an equally savvy comment on Honda’s 2012 Best Value Brand award. “Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.”
This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand. For more information about the 2012 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/car-reviews-and-news/top-10/2012-brand-image-awards/.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com For consumers: http://www.automobiles.honda.com/
Flickr: www.flickr.com/hondanews Twitter: www.twitter.com/honda
Car and Driver magazine has named the 2012 Honda Accord 4-cylinder and the 2012 Honda Fit as two winners of its prestigious and highly competitive, annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best Cars" status 26 times in the 30 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with "10Best Cars" status in each of the six years that it has been on sale in the United States.
"The Car and Driver '10Best Cars' awards document a proud history of great cars in America over the last 30 years," said John Mendel, executive vice president of American Honda Motor Co., Inc. "Honda is honored to again have two of our vehicles included among the best of the best."
The Fit has been sold in the U.S. since the 2007 model year and is manufactured in Sayama, Japan. The Accord has been sold in the U.S. since the 1976 model year and has been manufactured in Marysville, Ohio since 1982.
Honda Car and Driver "10Best Cars" Award History
|Honda Model||"10Best Cars" Award Model Year|
|Accord||2012, 2011, 2010, 2009, 2008, 2007, |
2006, 2005, 2004, 2003, 2002, 2001,
2000, 1999, 1998, 1995, 1994,1991, 1990,
1989, 1988, 1987, 1986, 1985, 1984, 1983
|Civic||1996, 1991,1990, 1989, 1988|
|Fit||2012, 2011, 2010, 2009, 2008, 2007|
|Prelude||1998, 1997, 1996, 1995,1994,1993, 1992, |
1986, 1985, 1984
|S2000||2004, 2002, 2001, 2000|
As part of our agreement with J.D. Power to market the IQS awards that Honda won, J.D. Power developed a web site that describes all the awards in more detail.
You can view this web site at: http://www.jdpower.com/microsites/honda
Dealers may link to the J.D. Power IQS web site from their web site, by using the following language which has been approved by JD Power. Any alternate language must be approved by J.D. Power by email@example.com.
The approved language for the link is:
Honda stands for quality. We ranked highest in initial quality for sub-compact car, compact car, compact crossover/SUV, midsize car, midsize crossover/SUV and midsize pickup. Honda has received more 2011 J.D. Power and Associates Initial Quality Awards than any other automaker.
To learn more about Honda quality, visit www.jdpower.com/microsites/honda
As a reminder, dealers can also download a two-page, J.D. Power-branded document that explains Honda's IQS wins from AdBuilder. This two-page document can be printed and distributed to customers who visit dealer showrooms. We encourage you to use this powerful sales tool.
Honda Financial Services is pleased to extend the Honda Graduate Program, through March 31, 2013. The updated Honda Graduate Program will continue to provide you with a great tool to attract buyers just getting started in their careers, and contribute to lifetime owner loyalty.
Here are some of the highlights and parameters of the Honda Graduate Program:
• New Retail Rate of 4.99% APR up to 60 months for all qualified customers
• New Retail Rate of 5.49% APR for 61-72 months for all qualified customers
• Deferred 1st payment for 90 days, with 60 days of no interest (new retail only)
• Honda Financial Services current standard lease rates applies
• New retail advance is 110% of dealer cost
• Lease advance is 100% of MSRP
• Minimum credit tiering criteria do NOT apply to the Honda Graduate Program*
• Dealers are not eligible for dealer mark-ups
• Standard Flat Fee criteria applies
* The following only applies to the Honda Graduate Program. Customer qualifies for the tier based on their FICO score regardless of length of time on bureau and the number of tradelines.
• Graduate or will graduate with a master’s, bachelor’s, or associate’s degree from a U.S.- accredited college or registered nursing school
• No adverse credit history
• Proof of employment with a start date of 120 days from the date of the finance contract
• Eligibility period covers 4 months prior to graduation and up to 2 years after graduation
• 5% minimum down
Complete USAtoday story/review of the minivans (Odyssey wins!)
The Most Value-Packed Cars
Hannah Elliott, 02.22.11, 4:30 PM ET
Things are looking up for the auto industry this year: Global new car sales are expected to rise 6% over 2010, which would beat the record 70 million units sold in 2007. J.D. Power and Associates has said U.S. auto sales will reach 13 million units this year, an increase of 12% over 2010.
But a lot could happen to derail the rosy forecasts. Unrest in Egypt and the Middle East has the oil market on edge, and higher prices or the fear of them directly affects how and when consumers spend money on a new car--and which type they choose.
The main thing drivers want these days is something they can trust for the long haul, says David Wurster, head of product development and analysis for the automotive analytics firm Vincentric. An unstable outlook for fuel costs affects more than you might think--in everything from compact cars to SUVs.
In Pictures: The Most Value-Packed Cars
"If fuel jumps up to $4 a gallon, now all of a sudden nobody will want trucks," Wurster says. "Then the residuals will start to fall and as a result the deprecation will go up and the cost of ownership will go up."
These days, compacts are some of the safest bets when it comes to getting the most value for the money. The Mazda2, Nissan Versa and Chevrolet Cruze take three of the first four spots on our list of the most value-packed cars on the market.
Behind the Numbers
To compile our list, we used cost-of-ownership data from Vincentric, which is based in Bingham Farms, Mich. We first selected the 114 vehicles that received overall value ratings of "excellent." We then ranked them based on the manufacturer suggested retail price and how overall ownership costs over five years are affected by depreciation, taxes and fees, fuel costs, insurance, interest, maintenance, opportunity costs and repairs. We chose the top 10 vehicles from that "excellent" group with the lowest cost of ownership to be on our Most Value-Packed Cars list.
The data assumes an annual rate of 15,000 miles driven per vehicle and fuel outlays of $2.899 for regular, $3.189 for premium and $3.186 for diesel fuel. Fuel prices are a weighted average of national fuel prices from the previous five months that is skewed toward the more recent months. All costs are plotted as projections based on forecasts by Vincentric analysts, and gas prices include a 3.5% inflation rate.
Depreciation is the biggest factor in determining how much a vehicle will cost the owner. Most new cars lose anywhere between 10% and 20% of their sticker price the moment they leave the lot--luxury cars tend to depreciate more than others, thanks to price premiums based on brand image, interior trim and newfangled technology rendered obsolete by the model's next generation.
One of the reasons the Toyota Prius made our list is because of its outstanding depreciation ratio. Alt-fuel vehicles in particular do well with on resale lots.
"Diesels and hybrids have excellent resale values," says Jake Fisher, the senior automotive engineer at Consumer Reports. "If you want to go out and buy a 60,000-mile Prius, you'll pay top dollar for it."
It's Hard to Beat a Low MSRP
Cars made by non-luxury manufacturers have something else going for them when it comes to a list like this: They simply cost a lot less than a new Porsche 911 or a BMW M3.
In fact, no vehicles on our list cost more than the $26,850 Prius--though the $26,645 Honda CR-V comes close. Four of the 10 models on our list are made by Honda, and two by Toyota, both companies known for inexpensive-but-reliable cars.
"It's a general rule that the cost of ownership number is going to be a lot higher for an expensive vehicle," Wurster says. "Think about sales tax. Since you're not looking at ratios or percentages--it's just gross tax--the number is going to be higher on something expensive. "
Of course, a low initial price doesn't guarantee a good value. The $11,965 Chevrolet Aveo, $13,255 Toyota Yaris and $13,320 Ford Fiesta, for instance, all cost less than the $14,180 Mazda2 and the $20,825 Honda Element--both of which made our list. But their relatively high depreciation rates and proportionate repair costs shot their overall cost of ownership much too high to qualify as good values.
Still, a low MSRP helped several pickup trucks and crossovers make the list, like the $19,745 Hyundai Tucson and the $22,515 Toyota Tacoma. They both demand a bit more for fuel costs over five years than their smaller counterparts, but their reliability (low maintenance and repair costs), low MSRPs and--most importantly--current low depreciation rates qualify them as value-packed vehicles.
Now if only more of their big-rig brethren could follow suit.
Honda Accord assigned highest rating in revised U.S. crash tests
WASHINGTON (Bloomberg) -- Honda Motor Co.'s Accord received the best
possible safety rating among 2011 model-year passenger cars tested for
crashes under new U.S. evaluation standards, edging ahead of Toyota Motor
Corp. and Hyundai Motor Co. sedans.
The mid-size Accord, Honda's top-selling U.S. model, got an overall
five-star rating, according to results posted on the U.S. National Highway
Traffic Safety Administration's website.
Of 40 models tested so far, six rated five stars overall. The Accord is the
first to get five stars in each of three crash categories tested by NHTSA.
Transportation Secretary Ray LaHood said last month that the ratings are
aimed at boosting overall safety and ensuring the results more accurately
reflect the crashworthiness of new cars and light trucks. Changes include
the use of female crash- test dummies for the first time, along with male
versions, to collect data about injuries to the chest, head, neck and legs.
The 2011 Accord sedan received five stars on side and frontal crashes and
rollovers, according to NHTSA.
Hyundai's Sonata, with an overall five-star rating, scored the top score on
side-crashes and rollovers and four stars in frontal crashes, NHTSA said
last month. Toyota's Camry, the best-selling U.S. passenger car, rated
three stars overall, earning three stars for side and frontal crashes and
four stars for rollovers.
The agency continues to test 2011 model-year cars and trucks and is adding
the results as they are complete. The results are available at