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05-15-14 - Honda Military Appreciation Offer

Honda Military Appreciation Offer

In appreciation of their military service, Honda is offering select U.S. Military individuals and their spouses $500 toward a new 2014 or 2015 model year Honda automobile when they finance or lease through Honda Financial ServicesSM (HFS).

Honda Military Appreciation Offer is available to Individuals who are:

  • Active Duty U.S. Military, (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) and their spouses.
  • Active Duty U.S. Military Ready Reserve, (Inactive National Guard, Individual Ready Reserve, Selected Reserve) and their spouses.
  • U.S. Military Veterans who are within 180 days of separation from active service, and their spouses.
  • U.S. Military Retirees (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve).
  • Spouses of U.S. Military Retirees (Army, Navy, Air Force, Marines, National Guard, Coast Guard and Active Reserve) who are within 180 days of separation from active service.

Eligible customers must meet the following conditions at the time of purchase:

  • Provide Leave and Earnings Statement (LES) as proof of military status or active service at the time of purchase or lease.
  • Spouses of a member of the U.S. Military must provide proof of relationship by presenting a Military ID, and provide spouse' LES. Only a copy of the LES will be retained by the dealership for verification.
  • Receive credit approval through Honda Financial Services.

Only one $500 Military Appreciation Certificate per vehicle. The certificate can be combined with all other Honda Financial Services programs, except Zero Due at Signing Lease program. Offer valid through June 30, 2014 unless terminated earlier by HFS.

NOTE: During the term of the retail installment finance contract or lease with Honda Financial Services, buyer may not take their vehicle outside the United States without the prior written consent of Honda Financial Services. During the term of the retail installment finance contract or lease, buyer must notify Honda Financial Services immediately of any change in the buyer's address.

To learn more and see the conditions and eligibility requirements, visit the Honda Military Appreciation Offer page.

For more information, please visit http://automobiles.honda.com/military-offers.aspx

04-14-14 - 2014 Honda Accord Chosen as Automobile Magazine ‘All-Star’

  • Accord recognized as ‘All-Star’ for second consecutive year
  • Accord is the only midsize sedan on the magazine’s list of the ten most significant vehicles


TORRANCE, Calif., April 8, 2014 – The Honda Accord (automobiles.honda.com/accord-sedan) is the only midsize sedan to be named to the prestigious 2014 Automobile Magazine ‘All-Star’ list (automobilemag.com/2014AllStars). Automobile Magazine editors used a combination of factors to determine the list of ten ‘All-Stars’ including results from performance testing, feature evaluation and overall value analysis. Editors applauded the Accord for its refined powertrain, excellent ergonomics and fun-to-drive dynamics.

“The Accord continues to demonstrate its benchmark capabilities in a very competitive midsize sedan segment,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Automobile Magazine's recognition of the Honda Accord for the second year in a row validates our ongoing efforts to deliver best-in-class vehicles for our customers.”

            The ninth generation Accord has captured numerous industry accolades since its introduction in 2012, including being named a Car and Driver Magazine’s 10Best, equipped with one of Ward’s 10 Best Engines, and honored as the 2014 Green Car Journal Green Car of the Year. The Accord was the best-selling car with individual American car buyers in 2013 with more than 300,000 in retails sales for the year according to new-vehicle registration data compiled by Polk, which was recently acquired by IHS.

This is the 19th time a Honda vehicle has been named an Automobile Magazine ‘All Star’ since the awards inception in 1990 and the second consecutive ‘All Star’ designation for the Accord. Past Honda All-Stars, in addition to the Accord, include the Civic, Element, Prelude, Odyssey, Fit and Ridgeline.

To read the complete Automobile Magazine ‘All Star’ list, visit http://www.automobilemag.com/2014allstars/.

06-21-12 - Honda is Highest Ranked in J.D. Power and Associates' Initial Quality Study (IQS) for 2012

Honda is the highest ranking mass-market (non-premium) brand for the second consecutive year and fifth among all industry nameplates in J.D. Power and Associates' Initial Quality Study (IQS) for 2012, American Honda Motor Co., Inc. announced today.

Honda auto plants also earned two plant assembly line awards for quality performance, with Line 3 of the Honda plant in Suzuka, Japan earning the top Platinum Award. The Marysville, Ohio auto plant Line 1 earned the Silver Plant Quality Award in North America.

The Honda and Acura brands achieved the best scores in their histories of the current generation of IQS. The Honda brand held onto its position as the highest performing mass-market brand by improving on its industry-leading score of a year ago, and for the fourth straight year overall. The Acura brand also improved and ranks sixth among all nameplates.

The all-new 2012 Honda CR-V earned the highest score in the compact crossover SUV category, while five other Honda models finished second in their respective segments. In fact, the Accord (midsize car), the Odyssey (minivan), the Crosstour (midsize crossover SUV), the Ridgeline (midsize pickup) and the Fit (sub-compact car) finished just behind the segment leader. Additionally, the Pilot ranked third, just behind the Crosstour, in the midsize crossover SUV segment. All of these models except the Fit are manufactured in North America using domestic and globally sourced parts. The IQS ranks vehicles based on a measure of reported problems per 100
vehicles (or PP100).

"For the second consecutive year our performance demonstrates our consistent commitment to deliver the highest quality for our customers," said Tetsuo Iwamura, president & CEO of American Honda Motor Co., Inc. "Thanks to the efforts of Honda associates in R&D, in manufacturing and in
sales, we were able to continue to improve quality performance in this key industry ranking."

In the manufacturing area, 2012 marks the second consecutive year that a Honda plant has earned the top assembly line award globally. The 2012 J.D. Power and Associates study recognized the Suzuka, Japan plant, Line 3, as the only global Platinum Award, for production of the Honda Fit and CR-Z.

The Marysville, Ohio plant, which celebrates its 30th anniversary this fall, earned a Silver Plant Quality Award for production of the Honda Accord and Acura TL and RDX. In 2011, Honda Manufacturing of Indiana, LLC earned the IQS Platinum Award.

The J.D. Power and Associates' Initial Quality Study serves as an important tool for consumers in evaluating the quality and design of new vehicles. Since 1987, J.D. Power and Associates has been surveying owners to measure the initial quality of new vehicles after the first 90 days of ownership.

05-07-12 - Honda Earns 2012 Kelley Blue Book Brand Image Awards for Best Value Brand and Most Trusted Brand

TORRANCE, Calif., April 5, 2012 – Honda has earned the Best Value Brand and Most Trusted Brand categories in the 2012 Kelley Blue Book Brand Image Awards. Based on consumer perception data from the company’s Brand WatchTM study, the Kelley Blue Book Brand Image Awards honor the automotive brands that have most successfully captured positive consumer attention.
American Honda’s Executive Vice President of Sales John Mendel accepted both awards yesterday at the New York Auto Show from Kelley Blue Book President Jared Rowe. “We are honored to accept two awards that point so directly to Honda’s core tenets,” Mendel said. “With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”
“With standout vehicles, memorable marketing and positive word of mouth, the winners of Kelley Blue Book’s 2012 Brand Image Awards have secured enviable positions in the minds of in-market shoppers,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com.
In commenting about Honda’s 2012 Most Trusted Brand award, Kelley Blue Book’s kbb.com noted “Without surprising anyone, our inaugural Most Trusted Brand award goes to a name that’s practically synonymous with reliability and dependability. Honda’s vehicles enjoy a decades-deep reputation as the smart choice in so many of the categories in which it competes.”
The editors of Kelley Blue Book’s kbb.com had an equally savvy comment on Honda’s 2012 Best Value Brand award. “Many car buyers assume a vehicle’s sticker price is the most significant monetary factor when choosing a car. While it’s certainly an important consideration, Honda’s reputation for superb resale value, exceptional quality and legendary dependability continues to raise the bar in respect to automotive value.”
This marks the fifth year Kelley Blue Book has awarded auto manufacturers the Brand Image Awards, and the second consecutive year Honda has been awarded the Best Value Brand. For more information about the 2012 Kelley Blue Book Brand Image Awards, please visit http://www.kbb.com/car-reviews-and-news/top-10/2012-brand-image-awards/.
Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com For consumers: http://www.automobiles.honda.com/
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews Twitter: www.twitter.com/honda
Facebook: http://www.facebook.com/Honda
On Google+

12-08-11 - Honda Accord & Fit receive Car and Driver Magazine's "10Best Cars" Awards

Car and Driver magazine has named the 2012 Honda Accord 4-cylinder and the 2012 Honda Fit as two winners of its prestigious and highly competitive, annual "10Best Cars" award. Now in its eighth generation, the Accord has achieved "10Best Cars" status 26 times in the 30 years that Car and Driver editors have been conducting the competition, more than any other vehicle in the award's history. The Honda Fit has been honored with "10Best Cars" status in each of the six years that it has been on sale in the United States.

"The Car and Driver '10Best Cars' awards document a proud history of great cars in America over the last 30 years," said John Mendel, executive vice president of American Honda Motor Co., Inc. "Honda is honored to again have two of our vehicles included among the best of the best."

The Fit has been sold in the U.S. since the 2007 model year and is manufactured in Sayama, Japan. The Accord has been sold in the U.S. since the 1976 model year and has been manufactured in Marysville, Ohio since 1982.

Honda Car and Driver "10Best Cars" Award History

Honda Model "10Best Cars" Award Model Year
Accord 2012, 2011, 2010, 2009, 2008, 2007,
2006, 2005, 2004, 2003, 2002, 2001,
2000, 1999, 1998, 1995, 1994,1991, 1990,
1989, 1988, 1987, 1986, 1985, 1984, 1983
Civic 1996, 1991,1990, 1989, 1988
CRX 1988, 1985
Fit 2012, 2011, 2010, 2009, 2008, 2007
Prelude 1998, 1997, 1996, 1995,1994,1993, 1992,
1986, 1985, 1984
S2000 2004, 2002, 2001, 2000

09-28-11 - Honda and 2011 J.D. Power and Associates Initial Quality Awards


As part of our agreement with J.D. Power to market the IQS awards that Honda won, J.D. Power developed a web site that describes all the awards in more detail.


You can view this web site at: http://www.jdpower.com/microsites/honda


Dealers may link to the J.D. Power IQS web site from their web site, by using the following language which has been approved by JD Power. Any alternate language must be approved by J.D. Power by emailingpermissions@jdpa.com.


The approved language for the link is:

Honda stands for quality. We ranked highest in initial quality for sub-compact car, compact car, compact crossover/SUV, midsize car, midsize crossover/SUV and midsize pickup. Honda has received more 2011 J.D. Power and Associates Initial Quality Awards than any other automaker.


To learn more about Honda quality, visit www.jdpower.com/microsites/honda


As a reminder, dealers can also download a two-page, J.D. Power-branded document that explains Honda's IQS wins from AdBuilder. This two-page document can be printed and distributed to customers who visit dealer showrooms. We encourage you to use this powerful sales tool.

Thank you.

06-02-11 - Extended Honda Graduate Program

Honda Financial Services is pleased to extend the Honda Graduate Program, through March 31, 2013.  The updated Honda Graduate Program will continue to provide you with a great tool to attract buyers just getting started in their careers, and contribute to lifetime owner loyalty.

Here are some of the highlights and parameters of the Honda Graduate Program:

• New Retail Rate of 4.99% APR up to 60 months for all qualified customers
• New Retail Rate of 5.49% APR for 61-72 months for all qualified customers 
• Deferred 1st payment for 90 days, with 60 days of no interest (new retail only)
• Honda Financial Services current standard lease rates applies
• New retail advance is 110% of dealer cost
• Lease advance is 100% of MSRP
• Minimum credit tiering criteria do NOT apply to the Honda Graduate Program*
• Dealers are not eligible for dealer mark-ups
• Standard Flat Fee criteria applies

* The following only applies to the Honda Graduate Program.  Customer qualifies for the tier based on their FICO score regardless of length of time on bureau and the number of tradelines.      

• Graduate or will graduate with a master’s, bachelor’s, or associate’s degree from a U.S.- accredited  college or registered nursing school
• No adverse credit history
• Proof of employment with a start date of 120 days from the date of the finance contract
• Eligibility period covers 4 months prior to graduation and up to 2 years after graduation
• 5% minimum down


05-24-11 - Minivan market is weirdly fierce: Putting 6 to the test By James R. Healey, USA TODAY

 Complete USAtoday story/review of the minivans (Odyssey wins!)
> http://www.usatoday.com/money/autos/2011-05-22-minivan-shootout_n.htm

03-04-11 - Forbes.com

The Most Value-Packed Cars
Hannah Elliott, 02.22.11, 4:30 PM ET

Things are looking up for the auto industry this year: Global new car sales are expected to rise 6% over 2010, which would beat the record 70 million units sold in 2007. J.D. Power and Associates has said U.S. auto sales will reach 13 million units this year, an increase of 12% over 2010.

But a lot could happen to derail the rosy forecasts. Unrest in Egypt and the Middle East has the oil market on edge, and higher prices or the fear of them directly affects how and when consumers spend money on a new car--and which type they choose.

The main thing drivers want these days is something they can trust for the long haul, says David Wurster, head of product development and analysis for the automotive analytics firm Vincentric. An unstable outlook for fuel costs affects more than you might think--in everything from compact cars to SUVs.

In Pictures: The Most Value-Packed Cars

"If fuel jumps up to $4 a gallon, now all of a sudden nobody will want trucks," Wurster says. "Then the residuals will start to fall and as a result the deprecation will go up and the cost of ownership will go up."

These days, compacts are some of the safest bets when it comes to getting the most value for the money. The Mazda2, Nissan Versa and Chevrolet Cruze take three of the first four spots on our list of the most value-packed cars on the market.

Behind the Numbers
To compile our list, we used cost-of-ownership data from Vincentric, which is based in Bingham Farms, Mich. We first selected the 114 vehicles that received overall value ratings of "excellent." We then ranked them based on the manufacturer suggested retail price and how overall ownership costs over five years are affected by depreciation, taxes and fees, fuel costs, insurance, interest, maintenance, opportunity costs and repairs. We chose the top 10 vehicles from that "excellent" group with the lowest cost of ownership to be on our Most Value-Packed Cars list.

The data assumes an annual rate of 15,000 miles driven per vehicle and fuel outlays of $2.899 for regular, $3.189 for premium and $3.186 for diesel fuel. Fuel prices are a weighted average of national fuel prices from the previous five months that is skewed toward the more recent months. All costs are plotted as projections based on forecasts by Vincentric analysts, and gas prices include a 3.5% inflation rate.

Depreciation is the biggest factor in determining how much a vehicle will cost the owner. Most new cars lose anywhere between 10% and 20% of their sticker price the moment they leave the lot--luxury cars tend to depreciate more than others, thanks to price premiums based on brand image, interior trim and newfangled technology rendered obsolete by the model's next generation.

One of the reasons the Toyota Prius made our list is because of its outstanding depreciation ratio. Alt-fuel vehicles in particular do well with on resale lots.


"Diesels and hybrids have excellent resale values," says Jake Fisher, the senior automotive engineer at Consumer Reports. "If you want to go out and buy a 60,000-mile Prius, you'll pay top dollar for it."

It's Hard to Beat a Low MSRP
Cars made by non-luxury manufacturers have something else going for them when it comes to a list like this: They simply cost a lot less than a new Porsche 911 or a BMW M3.

In fact, no vehicles on our list cost more than the $26,850 Prius--though the $26,645 Honda CR-V comes close. Four of the 10 models on our list are made by Honda, and two by Toyota, both companies known for inexpensive-but-reliable cars.

"It's a general rule that the cost of ownership number is going to be a lot higher for an expensive vehicle," Wurster says. "Think about sales tax. Since you're not looking at ratios or percentages--it's just gross tax--the number is going to be higher on something expensive. "

Of course, a low initial price doesn't guarantee a good value. The $11,965 Chevrolet Aveo, $13,255 Toyota Yaris and $13,320 Ford Fiesta, for instance, all cost less than the $14,180 Mazda2 and the $20,825 Honda Element--both of which made our list. But their relatively high depreciation rates and proportionate repair costs shot their overall cost of ownership much too high to qualify as good values.

Still, a low MSRP helped several pickup trucks and crossovers make the list, like the $19,745 Hyundai Tucson and the $22,515 Toyota Tacoma. They both demand a bit more for fuel costs over five years than their smaller counterparts, but their reliability (low maintenance and repair costs), low MSRPs and--most importantly--current low depreciation rates qualify them as value-packed vehicles.

Now if only more of their big-rig brethren could follow suit.


11-11-10 - Honda Accord assigned highest rating in U.S. crash tests

  Honda Accord assigned highest rating in revised U.S. crash tests
  WASHINGTON (Bloomberg) -- Honda Motor Co.'s Accord received the best
  possible safety rating among 2011 model-year passenger cars tested for
  crashes under new U.S. evaluation standards, edging ahead of Toyota Motor
  Corp. and Hyundai Motor Co. sedans.
 The mid-size Accord, Honda's top-selling U.S. model, got an overall
 five-star rating, according to results posted on the U.S. National Highway
 Traffic Safety Administration's website.
 Of 40 models tested so far, six rated five stars overall. The Accord is the
 first to get five stars in each of three crash categories tested by NHTSA.
 Transportation Secretary Ray LaHood said last month that the ratings are
 aimed at boosting overall safety and ensuring the results more accurately
 reflect the crashworthiness of new cars and light trucks. Changes include
 the use of female crash- test dummies for the first time, along with male
 versions, to collect data about injuries to the chest, head, neck and legs.
 The 2011 Accord sedan received five stars on side and frontal crashes and
 rollovers, according to NHTSA.
 Hyundai's Sonata, with an overall five-star rating, scored the top score on
 side-crashes and rollovers and four stars in frontal crashes, NHTSA said
 last month. Toyota's Camry, the best-selling U.S. passenger car, rated
 three stars overall, earning three stars for side and frontal crashes and
 four stars for rollovers.
The agency continues to test 2011 model-year cars and trucks and is adding
 the results as they are complete. The results are available at
Read more: